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"Force, Balance, Push" is Now Trademarked


"Fus Roh Dah", the shout from Skyrim that has become an Internet meme is now officially trademarked. Yes, the shout that sends things flying across rooms like a candy wrapper in a tornado, was gaining so much popularity, its creators had to lock down the ownership of the slogan.

Bethesda's parent company, Zenimax, went into the process of filing a number of trademark applications that are directly related to the saying. This includes things from merchandise to it's use in future games. When reached for comment about this, Bethesda claimed that they were protecting their brand as they have noticed its popularity; from unofficially produced shirts to appearances in music videos to pieces of memorabilia, they had to do something.

So the next time you want to shout "force, balance, push" while opening a supermarket door, remember, that's property of Bethesda and Zenimax. Oh well, at least we still have "Raan Mir Tah" so we can summon a bunch of squirrels to fend for us in tough situations.

SOURCE:
http://kotaku.com/5901231/skyrim-developers-trademark-fus-roh-dah